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The Meaning Behind the Alter Ego Collection

 What is an Alter Ego, Alter Ego Collection, Cassondra Justine Jewelry
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 What do the women in the Alter Ego collection have in common?? They all had the courage to step out of the box and embrace something about themselves that makes them uniquely them! These reasons are exactly why we admire them -- for their bravery and for those unique qualities! 
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The idea of the Alter Ego collection came about while I was reading The Alter Ego Effect: The Power of Secret Identities to Tranform Your Life by Todd Herman (Click here to grab your copy now! I do make a small commision from this link)-- if you haven’t read this book, it is a super interesting read-- clearly I found it inspiring! I thought it was intriguing that so many extremely successful people have what they would consider an Alter Ego! 
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What is an alter ego?? An alter ego is considered to be a secondary, or alternative personality to your everyday self. The easiest way to think of an alter ego is -- Who would you be if you weren’t scared of judgement? If you weren’t scared to fail, what would you do? When you think about these scenarios, are your answers things you wouldn’t  normally do? Does your ego hold you back from doing these things?? Maybe YOU need an alter ego! 
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This is why different performers, athletes and celebrities embrace the idea of an alter ego. Even Beyonce has her alter ego - Sasha Fierce. Sasha is the one you see when you attend a Beyonce concert, Beyonce is who you see on the Red Carpet. Sasha Fierce is not afraid to get on stage and perform her heart out, while Beyonce is the more composed side of her you see on the carpet. 
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"I'm not bossy, I'm the boss" -Beyonce, Statement 18K Gold Plated Neklace with Large Quartz
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It is proven that putting on a certain accessory can give you an edge. Think of a superman cape-- when he puts on that cape he can take on the world. These accessories “trigger” the alter ego. Same goes with the accessories in the Alter Ego Collection. These pieces are inspired by these insanely talented women and will help you to take on the qualities you admire most about them! 
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This collection is meant to take on the best qualities of their inspiration. Each piece is inspired by a woman I personally believe encourages and empowers other women to be authentically themselves. You will embody the qualities you admire most about these women and you will go throughout your day as your highest self.  
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"Mum, I am a rich man" - Cher, Statement Sterling Silver Quartz Earrings
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When you are wearing one of the pieces of the Alter Ego Collection you can FEEL the energy of the inspiration. Who doesn’t want to feel like a total badass and take on the qualities of one of these ladies for the day, week, month or year!
This collection will continue to grow and I will add pieces as inspiration strikes! Go take a look at the collection and let me know which lady you would choose? Do you think someone is missing? I would love to know if there is a woman that you admire that you would like me to create a piece for! Comment below or send me a message!
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